National Geographic and global innovation agency R/GA are joining forces to accelerate design, technology and innovation for a better world. Built on the premise that transformational ideas can come from anywhere and from anyone, the Make Good project aims to inspire, educate and engage the next generation of changemakers.
We’re inviting Australians to help solve some of the biggest societal and environmental challenges of today, with unprecedented access to industry expertise, helping turn ambitious ideas into reality.
OUR OCEANS ARE IN CRISIS
Once ‘the miracle material’ that made modern life possible, plastic is now an environmental catastrophe, especially for our oceans, where some 9 million tons of plastic waste ends up each year.
9.2B tons of plastic produced since 1950
40% of plastic is used
just once, then tossed
700 species of marine animals have been impacted by plastic
THREE WAYS YOU CAN HELP
The Make Good - Defy Plastic project is seeking entrepreneurial problem-solvers across Australia with innovative solutions. We're looking for ideas that respond to one or more of the categories below.
How would your idea help reduce the consumption of single use plastic through technology and storytelling? Ideas should drive behaviour change at either the business or the consumer level.
How does your idea help revive our coastlines and the ocean by removing plastic? Innovative ideas should focus on targeting plastic at the point of entry, as well as removing plastic that’s already in the ocean.
How does your idea rethink the way single-use plastics are used in everyday products and services? Ideas should focus on exploring new materials design or products and services enabled by zero waste business models.
BECOME A CHANGEMAKER
Whether you’re an individual or part of a team, you’ll be applying for a place at the Defy Plastic Innovation Lab, held during the first plastic-free Semi-Permanent Festival 2019 at Carriageworks (23rd - 25th May.)
Successful applicants will have the opportunity to work with leading experts, getting hands-on help during an intensive 3-day accelerator aimed at taking their idea to the next level. Hosted at Semi-Permanent, the largest design and innovation event in Asia Pacific. One innovative solution will then be selected at the end of the event for continued development.
The selected innovator/ innovators will be fast-tracked into our Make Good mentorship program hosted at R/GA Sydney. Here the successful applicant will receive expert guidance and advice from the creative and business transformation teams at R/GA. This program is all about helping the successful applicant develop their idea so it’s pitch-ready.
tell your story
In addition the successful applicant will be featured alongside the world’s most inspiring scientists and explorers in National Geographic. Promoting the successful applicant to the wider community across National Geographic website and social media channels.
MEET THE EXPERTS
R/GA Creative Director XD SYDNEY
Semi Permanent Founder
National Geographic Explorer
R/GA VP Chief Creative Officer APAC
National Geographic Explorer
National Geographic Chief Technology Officer
Online entries close
Shortlist for Defy Plastic Innovation Lab at Semi-Permanent 2019 Sydney announced.
3 day Innovation Lab for shortlisted entrants to refine ideas. Final applicant chosen on last day.
Make Good Mentorship Program, hosted at R/GA Sydney, to help successful participant develop their idea across 2 weeks.